Hi, I’m Amy Bell.

I help men and women around the world be human and do magic.

I work with awesome people who are out there doing extraordinary things: health and wellness practitioners, business owners, kinesiologists, bodyworkers, coaches, hypnotherapists, creatives, healers, climate change activists, and quietly brilliant humans who probably wouldn’t call themselves extraordinary, but are. Some of them have CVs that make me feel like I’ve never done anything with my life (in the best possible way).

I’ve experienced the good, the bad, the ugly, and the truly extraordinary when it comes to NLP training and coaching. That’s why I passionately do things differently from most of what’s available in the field these days. While everyone else has moved to short, script based courses that can be prerecorded and scaled, I have a physical training room where I teach long form, face to face, comprehensive training. I believe that some things… many things, are more important that convenience and scaling for maximum profit. My approach is embodied, experiential, and deeply relational. It’s not about gaffa taping techniques onto your life or memorising scripts  it’s about developing skill that lives deep in your muscles like a reflex and transformation that goes beyond shallow mindset shifts, it happens within your whole being and keeps unfolding in your life.

Clients often say that at my courses, the learning feels alive, like a living, breathing organism rather than a stuffy powerpoint presentation. It’s a rich, full sensory experience where people find themselves doing things they didn’t even know were impossible.

And once you’re in my world, you can stick around as long as you want. You can redo any course you’ve paid for with me for free, either as part of the support team or back in the room as a participant again. Or dip and dip out as needed. We have an amazing community of big hearted humans who want to champion each other as they share their magic with the world. Friendships form. Cheer squads assemble. (There’s even the occasional romance.)

I came to this work after losing my way, staying way too long in jobs that were only ever supposed to be a stepping stone, doubting what I was capable of and feeling small, anxious and powerless in my life. After two conversations with an NLP Coach, I was back on an aligned path.

Since then, I’ve been trained and mentored by some of the worlds most renowned trainers. And I mean the real GOAT’s, the ones on people’s wish lists to train with, not the self proclaimed, marketing hype types.

Street cred? 

I became a trainer via an in-depth 6 year apprenticeship, not a couple of weeks of training. This means I seriously know my stuff. Inside out. In addition to that I also became a trainer under the legendary Dr Christina Hall who made me a co-owner of The Society of NLP (the original certifying body for NLP) when she retired last year. Over the last 17 years I’ve trained with around 20 plus different NLP trainers, not to mention the number of trainers I’ve experienced in adjacent fields.

Now, I get to walk alongside the most incredible humans as they come home to themselves and discover how powerful they are as aligned, whole leaders, with a profound ability to shape and influence the world around them.

If that sounds like your kind of thing, you’re in the right place Wanna come and play?