This isn’t Normal

Not much of what I do is ‘normal’.

It’s not normal to become an NLP Trainer via a 6 year in depth NLP Trainer apprenticeship and travel around the world to train with the best trainers of trainers.

It’s not normal to run comprehensive 22 day NLP Practitioner training these days, hell, it’s barely normal to train live in person these days.

It’s not normal to take the more challenging path.

It’s not normal to train NLP at the level of principles.

It’s not normal to teach NLP in an embodied way, free of scripted techniques.

It’s not normal to exceed the training standards for all NLP associations and ICF (International Coaching Federation) by freaking miles. It’s not normal to train to the ‘old’ standards required for teaching NLP. Before training standards were abandoned and everything was stripped away, scripted, and fast tracked for mass consumption.

It’s not normal to demand a high degree of competency and understanding of how change works as an ecological responsibility for coaches who want to help people transform and change lives.

It’s not normal to provide an ongoing learning community and to be so available and accessible for graduates.

It’s not normal to train small, intimate groups in order to maintain the quality of experience for every single person in the room.

AND… it’s not normal to sign up for this kind of training or to commit to this level of training, this level of challenge, this depth of change and to fit it all in around life, business and family.

My students aren’t normal.

It’s all quite a bit out of the ordinary and it shows.

It shows in the faces of course participants on their first day in the training room. The surprise, wonder and awe.

It’s there in the results my graduates can get and the way they can draw on their skills anytime, anywhere, without needing a clunky manual.

It shows in the comments other people make about the positive ways my students have changed and how far they’ve come (my favourite kind of feedback).

It’s there in the lasting relationships, shared opportunities, collaborations and support within our community.

I’m not about cheap or fast or cookie cutter or scaling or average. You can find that elsewhere.

Ordinary decisions over time get you somewhere, well, ordinary.

Extraordinary decisions take you on extraordinary journeys to extraordinary destinations.

I keep making extraordinary decisions and inviting you into challenge in order to give you an extraordinary learning experience that will shape you and serve you for a lifetime.

Everything about this program is designed to elevate you.

It starts with one extraordinary decision from you – the decision to step out of the ordinary with me and join the ultimate personal and professional development.

With love and warmth,


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I’m Amy Bell, NLP Trainer & Coach.

For close to a decade I have been exploring, learning and experimenting with NLP. I’ve trained extensively in both Australia and Europe with some of the worlds most acclaimed NLP Trainers.

I’m both intensely curious, and obsessive about my own ongoing development, the creation and delivery of my work and the results I get for my people. 

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